The textbook's pdf free download is at http://dmml.asu.edu/smm/
Dr. Huan Liu is a professor of Computer Science and Engineering at Arizona State University. He obtained his Ph.D. in Computer Science at University of Southern California and B.Eng. in CSEE at Shanghai JiaoTong University. At Arizona State University, he was recognized for excellence in teaching and research in Computer Science and Engineering and received the 2014 President's Award for Innovation. His research interests are in data mining, machine learning, social computing, and artificial intelligence, investigating interdisciplinary problems that arise in many real-world, data-intensive applications with high-dimensional data of disparate forms such as social media. His well-cited publications include books, book chapters, encyclopedia entries as well as conference and journal papers. He is a co-author of Social Media Mining: An Introduction by Cambridge University Press. He serves on journal editorial boards and numerous conference program committees, is an IEEE Fellow and a member of several professional societies.
http://www.public.asu.edu/~huanliu